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Lynda - Public Relations Fundamentals

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  2. File Size：1.38 GB
  3. Creat Time：2014-12-24
  4. Active Degree：1553
  5. Last Active：2024-07-15
  6. File Tags：Lynda  Public  Relations  Fundamentals  
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File List:

    Lynda - Public Relations Fundamentals

  1. 004 The new eight-step workflow for PR pros.mp4 66.82 MB
  2. 003 Five ways to give 'traditional' PR a makeover.mp4 58.09 MB
  3. 020 Incorporating social communications into your crisis plan.mp4 57.92 MB
  4. 024 Visual storytelling in PR - Videos, infographics, images, and more.mp4 57.59 MB
  5. 006 Combining trusted research methods with new media.mp4 57.31 MB
  6. 015 Working with all media - From reporters to bloggers.mp4 57.11 MB
  7. 026 Tying PR measurement to business goals.mp4 56.58 MB
  8. 013 Understanding communications channels and audience engagement.mp4 55.33 MB
  9. 017 Influencer marketing - Using champions to amplify awareness and engagement.mp4 54.67 MB
  10. 022 Dealing with the media during a crisis.mp4 54.63 MB
  11. 018 Relying on great relationships when crisis strikes.mp4 52.98 MB
  12. 007 Developing audience profiles and buyer personas.mp4 50.18 MB
  13. 005 New channels, new choices - The evolution of telling your story.mp4 49.87 MB
  14. 012 Developing messaging and optimizing content.mp4 46.78 MB
  15. 010 Understanding the elements of the PR plan.mp4 45.29 MB
  16. 016 Building internal employee champions and reputation management.mp4 45.08 MB
  17. 030 Uncovering modern-day communication roles and responsibilities.mp4 42.49 MB
  18. 025 Best practices for crafting social media posts.mp4 42.34 MB
  19. 008 Investigating PR and social media communication audits.mp4 42.28 MB
  20. 023 The news release vs. social media release.mp4 42.06 MB
  21. 027 PR measurement, from click to conversion.mp4 42.02 MB
  22. 009 Learning the Fix It to Move Forward approach.mp4 40.91 MB
  23. 028 Reporting results to execs and other stakeholders.mp4 39.37 MB
  24. 029 Three steps to PR and modern-day communications.mp4 39.34 MB
  25. 014 Understanding earned, owned, shared, and paid media.mp4 38.16 MB
  26. 019 Issues management vs. crisis management.mp4 37.74 MB
  27. 021 Building a comment response chart.mp4 37.66 MB
  28. 011 Setting attainable goals and objectives.mp4 29.63 MB
  29. 002 What you should know about PR before watching this course.mp4 28.29 MB
  30. 031 Next steps.mp4 28.28 MB
  31. 001 Welcome to the future of public relations (PR).mp4 14.42 MB
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